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YC List Winter 2018

YC W18 · Active

LUS Brands

Hair care products for curly hair.

Class
Winter 2018
Status
Active
Industry
Consumer
Location
Toronto, ON, Canada
Team size
20

Website

http://lusbrands.com

About

LUS (Love Ur Self) Brands is a "non-beauty"​ beauty brand startup based in Toronto, Canada. Launched as an e-Commerce brand in Jan 2017, LUS aims to create innovative products that help consumers embrace their own natural and unique features, instead of altering or masking them. Our first product line, Love Ur Curls, consists of a simplified 3-step system for consumers with naturally curly/textured hair. Our innovative styling products are water-activated and customized for different hair types: wavy, curly, and kinky-coily.